CircleBlack Standardizes Operations at Cross State Financial Group
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About Cross State Financial Group
Cross State Financial Group is a financial advisory firm headquartered in Albuquerque, NM, with locations in seven different states. Connected through technology, their advisors work with individual, trust company, small business, and non-profit entity clients to plan for the financial future and unexpected events.
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The Challenge
At Cross State Financial Group, every workflow must be intentionally planned to ensure a high level of integrity across the entire operation. With team members spread across the United States, delivering excellent customer care while keeping everyone aligned was the biggest challenge.
When reassessing their technology stack, Cross State’s goal was to create a more intuitive interface for the firm’s clients and extended team of contractors.
The Solution
Cross State Financial Group chose CircleBlack as the solution to support client communication during volatile times and found its integrated capabilities go beyond expectations.
“CircleBlack provides us with reporting capabilities, interfacing access to planning software, and risk analysis tools without needing independent selling agreements,” says Mutz.
- Simplified Communications
- Elegant Custom Reports
- Robust Data Architecture
Improved Operations and Efficiency
Before implementing CircleBlack, Cross State Financial Group struggled to build an intuitive experience across its base of independent contractors. The team faced friction points with their technology, requiring research assistance from Cross State Financial’s operations team.
With CircleBlack, Cross State has standardized operations across its team of contractors.
CircleBlack introduced near-instantaneous efficiencies to Cross State Financial’s business. The adoption of the software among contractors reached 100% quickly, and usage continued to increase. Following this implementation, the staff reduced the time committed to billing by 50%.
Seamless Customer Experience
At any given time, clients have a direct line of sight into their investments with the highest possible level of transparency.
“With a single sign-on experience, our clients can easily access their custodial statements, performance reports, and commentary in one place,” says Mutz. “It has improved the entire experience that we offer to our clients. They can easily access the app and use the same interface for the vault to access their documents. The reports are very easy to interpret.”
With a streamlined user interface provided by CircleBlack, Cross State Financial can consistently deliver a higher level of service.
Aligned Strategy with Clear Communication
Getting clients on the same page as advisors is the cornerstone of building trust. However, Cross State’s goal was challenging because they lacked a unified solution to facilitate clear communication.
“Before CircleBlack, we didn’t have that—our team was using a different interface than our clients,” explains Mutz.
CircleBlack’s user-friendly interface, mobile app, and custom reports are just a few of the tools that help Cross State Financial bridge that gap. With this mindset, Mutz believes that CircleBlack will continue strengthening Cross State Financial’s entire business.
Disclosures: This material has been prepared for educational purposes only. It is not intended to provide, and should not be relied upon for, investment, accounting, legal, or tax advice.
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