Diversified Capital Group Offers Seamless Client Portal
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About Diversified Capital Group
Diversified Capital Group is an independent investment advisory firm based in the Bay Area, California. Uninfluenced by corporate agendas, Wall Street, and investment banks, it prides itself on honest advice that preserves and grows its clients’ wealth.
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The Challenge
Born out of the need to help, Paul Laughton founded Diversified Capital Group in 2007 to care for its clients and their wealth. Soon after, he realized that building a financial advisory firm that could stand the test of time was his true calling.
When Laughton’s son, Cole, joined Diversified Capital to continue his legacy, they made CircleBlack the cornerstone of that transformation. Their goal was simple: use technology that could deliver a high level of client care and adapt to changing times.
The Solution
After a great deal of research and reviewing a range of technologies, Cole found his way to CircleBlack and the supporting network of AdvisorTech integration partners. He chose the best tools based on the needs of his firm, building the right tech stack for his team.
“[Cole’s] first project was to develop a technology platform that could help service and grow our business into the future, as well as assist our clients with their needs and desires,” says Paul Laughton, founder of Diversified Capital Group.
- Unified Wealth Management System
- Quick Onboarding
- Proactive Customer Service
- Diverse Technology Stack
Quick Onboarding
Getting up and running with CircleBlack took about 48 hours. The steps involved signing a contract, setting up two integrations, and setting up Schwab as a custodian.
The CircleBlack customer service success team ensured the transition went smoothly and Laughton was ready to leverage the platform in under an hour. With biweekly check-ins for the first two months, Diversified Capital Group felt that the team was professional, timely, and responsive to their needs.
Simplified, Intuitive Dashboard
Unifying and simplifying processes was vital to Diversified Capital’s technological update. CircleBlack’s all-in-one platform with easy integration was the perfect solution for both the advisory firm and its clients.
“CircleBlack has become the nucleus for our fintech, allowing us to aggregate everything into one dashboard,” says Laughton. “What drew me to CircleBlack was its intuitive user interface. This is the foundation we could build all other fintech software in and through. In short, it is our home base.”
Proactive Customer Service
CircleBlack operates as an extension of Diversified Capital’s in-house team. To ensure seamless integration, CircleBlack went the extra mile to contact a third-party software provider on their behalf.
This not only helped Diversified Capital utilize all its subscriptions, but it also benefitted CircleBlack by growing its technology stack and connections within the industry.
“CircleBlack’s customer support team took the initiative to troubleshoot the issue on our behalf. If we or our clients need extra support, we can lean on CircleBlack for assistance,” says Laughton. “It’s great to be able to work with a company we can trust to care for our clients the way we care for them.”
Measurable Time-Savings
Manual, repetitive tasks are commonplace at wealth management firms. Thankfully, CircleBlack eliminates many manual tasks with automation in our all-in-one platform. This gives Laughton and his team more time. Over the weeks, quarters, and years, that time adds up.
“Customizable reporting is my favorite feature of CircleBlack. It complements monthly client statements,” Laughton notes. “The key difference is in the aggregation of all accounts under one household. On average, this saves me 40+ hours of manual work every quarter.”
The time savings doesn’t stop there. Using CircleBlack’s seamless BillFin billing integration, Laughton shared, “It scales with client accounts and our relative pricing model. Overall, the BillFin API easily saves us 20+ hours of manual work on a quarterly basis.”
Disclosures: This material has been prepared for educational purposes only. It is not intended to provide, and should not be relied upon for, investment, accounting, legal, or tax advice.
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